How Restaurants Benefit
Why Restaurateurs Should Support Direct to Consumer Wine Shipments
- Restaurant wine sales increase under direct shipment
- Wine consumption goes up under direct shipment because consumers have greater access to more wine
- New Hampshire, a beverage control state, saw a 3.5% increase for in-state wine sales in
FY2007 on top of its direct ship program
- 90% of additional Virginia wine consumption in FY2008 was sold through
wholesalers to restaurants and retailers
- Restaurants sell more wine when consumers are used to drinking more of it
- Increased wine sales translate into higher check averages,
more profitable customers and more jobs in Maryland
- Increased access to wine
- Many small out-of-state wineries do not want to sell in Maryland
because we do not allow direct-to-consumer sales
- Under direct ship, restaurants will have greater selection available through
wholesalers as more wineries become represented and see Maryland as a viable market
- Restaurants can currently order directly from wineries through the Non-Resident
Winery Permit system, however only a limited number of wineries participate in this
program because they do not see Maryland as a viable market
Consumer direct ship directly improves restaurateurs’ businesses
while complimenting the three-tier system
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